Over the last few years, we’ve often had clients and prospects ask us about our range of digital design services and why we don’t offer additional marketing services such as SEO, PPC, social media and more.
We understand why this question comes up as many full-service agencies offer the same website and UX design services that we do, plus the ability to deliver a full marketing campaign on top of that.
So, if you’re browsing our site and are wondering the same, here’s a short explanation as to why we don’t offer SEO and digital marketing services too, but how we seamlessly integrate them anyway.
Our background
It’s not uncommon for a business to work on a variety of services during its initial years, find its passion and niche down to specialist services. And that’s exactly how it happened for us on our journey to offering digital design services.
Whilst our goal was always to focus on digital design, when we first started, 13 years ago, we did offer design AND marketing.
During the early years, we started to hone our methodical process for digital design which in turn helped us secure more digital design projects. As a small business, attempting to replicate this detailed process for every different service was proving a bit too much.
Whilst it was handy for clients to access all the services via Strafe, we made the tough decision to start turning away any marketing work and focus on digital design services.
Thanks to this decision, we’ve been able to refine our knowledge and for the last 10 years have helped clients improve conversion rates on websites and applications. So much so that we even guarantee improved results for each client.
The power of a niche
There are three reasons why digital design services as a niche are important to us, and we hope for you too.
Read more: 3 reasons why a niche business is ultimately more successful
1. Genuine Passion
We love what we do – and we only hire others to join us if they feel the same. As a team, we enjoy solving complex user problems, identifying the right user flow and the logical next step. We are helping our clients deliver the best version of their website or app.
Getting paid to work on projects you enjoy is a huge honour and it allows us to grow our business in the right direction.
2. Specific Skills
After all these years focussing on digital design, we’ve honed our skills and grown our team of designers and developers. Through the kaizen methodology, we regularly review parts of our process to identify what is working and what we can update.
Projects that go particularly well or pose challenges are evaluated to help us identify improvements. Each team member receives an annual training budget to help them develop and evolve their skills in line with new technology and research.
3. Perfect Partnerships
We’ve built up a network of brilliant partners who offer complementary services, and they too are specialists in their field. A great example is specialist SEO agencies who we work closely with on client projects.
The more we work together, the more we learn about their area of expertise, helping us work more efficiently together project after project.
The benefit here is that our partner agencies are specialists in something different, yet complementary to us – there is no conflict of interest. Whilst it can seem ‘inconvenient’ to work with multiple agencies, the benefit to you is that you always receive high-quality services from specialists with a lot of experience in one area.
In conclusion: digital design services is a business model that works
This niche-led business model means we’ve been able to perfect our design and development process and help clients improve their conversion rates.
Whether you’re a SaaS organisation looking to improve MRR or an e-commerce business hoping to improve sales, our digital design services can help you do exactly that.
If you want to improve revenue, reviewing and updating your user experience and digital design can help. Get in touch via the Project Planner below and let’s chat.
