Adventure Base | Strafe Creative

Adventure Base - Winner of ‘Best Website’ in the UK Business Awards.

The leaders in delivering genuine life changing experiences through adventures in the mountains


Increase in conversions


Average increase in sales figures

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A man on the edge of a cliff on a transparent background
Memorable Adventures, Human Experiences - shots of a snow mountain

In a bid to inspire intrepid adventurers, Adventure Base worked with Strafe Creative to redesign their website. The results are epic; the site paid for itself in the first week. Customers now have access to all relevant information and the streamlined online sales process has more people booking than ever!

Adventure Base desktop web screenshot showing a part of the home page
Journey wizard

Certain users didn't know exactly what type of adventure they wanted to go on, so to help those users, Strafe created a wizard which guided the users through a step by step process to find the perfect adventure for them.

A map showing locations in France
Interactive map system

To showcase the routes they take on the adventures, the maps were interactive so the user could click on each point to learn about what happens at that stage.

Screenshots of the Adventure Base Website on a tablet
Mobile first design

We discovered at the initial research stage that 60% of users visit the site via mobile, so it was paramount the user journey was well thought through via this device type.

Screenshots of the Adventure Base Website

Where would our adventure take us?

In our adventure together, we set out with two clear goals. Firstly Adventure base wanted to start to offer more than just mountaineering. Needing a site which could offer flying, trekking, skiing and more. Secondly Adventure Base wanted to reach and engage with the corporate market, boldly taking on B2B to rive up corporate bookings for their adventures.

  • Visual map system
  • Ability to book with a calendar picker
  • High converting design
  • Bookings link directly into back end system
Long screenshot of the full website showing all sections

From the moment we got going the process was smooth, transparent and the communication was great. Not only did we receive valuable web design advice we also received great conversion insight and knowledge that we now apply to our business. In fact, in the first month of launching we did £50k’s worth of sales of which we’d like to think a considerable amount is down to the new site. Thanks to Ross, Emma and the whole Strafe team for doing what they do



Managing Director