Intelligent Play offers an incredible product; heaps of useful data, technology that supports the maintenance of sports fields and a vision to make sports fields play better, play longer, play safer. We worked closely with the team to improve the user experience on their software to ensure their clients could access all the data easily across desktop and mobile.
Deliverables
A smarter user experience for the world’s first smart sports field management system
Intelligent Play installs sensors on pitches and training fields to understand the wear and tear on the field and thus ensure better management and maintenance.
The dashboard provides a heat map, photos and an overall view of each pitch. The team came to Strafe Creative for a UX overhaul and redesign to ensure each client, whether they manage one or 50 pitches, could get the most out of the software on both desktop and mobile.



“The excellent team at Strafe have worked with Intelligent Play to deliver two really important projects. From carrying out a UX audit to clearly understanding and making recommendations. The service and level of work has been of the highest calibre at every stage”
Global Marketing Director at Intelligent Play



Intelligent Play offered an exciting opportunity to develop full user flows, wireframes, prototypes and designs for a highly detailed and interactive SaaS product.

Bringing key data points to life
For this project, we worked with existing data points and redesigned the way they were presented and displayed. Within a dashboard, heatmaps show the state of the fields so that maintenance teams can plan to address any issues and look after the pitch. To ensure the dashboard was really user friendly, we added tabs to switch between different pitches, calendars to plan maintenance, the weather forecast and the ability to view the heat-maps with a slider - a handy before and after maintenance, view to check improvements.

Intuitive features across the platform

Clear, clickable maps
Clickable maps help team view any issues on a pitch. Each pitch on a site is numbered and colour coded depending on the level of support required.

Custom reports
We added a simple click and pick page to enable users to easily create reports. Choose which pitch or site and any information that is required to product a tailored document that is ready for use!

Getting your data on the go
The dashboards were designed in both desktop and mobile versions to ensure teams could access data wherever they were. With many small detailed charts and insights it was key that the mobile version was clear and readable.
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