Conversion Rate Optimisation

The choice for your CRO agency

Conversion Rate Optimisation

Often a vision for a site and focus on the aesthetics can overshadow its goal of conversion. Working hand in hand with UX, CRO aims to continually evolve a digital presence to improve its conversion rate, be it a website, e-commerce site or an app.

Maximising ROI and hitting commercially-focused goals

Our first port of call is always to focus on user behaviour and journey analysis. Evidence and data based behavioural research is the first key element in approaching a CRO project. A comprehensive understanding of how users navigate and interact with a site or platform is essential to design for optimal results.

Our CRO agency specialises in identifying user behaviour patterns and building profiles to influence UX design and to iteratively improve site functionality via A/B testing.

CRO example for userflow planning

Establish a data-led conversion strategy

Following an extensive planning and research stage our team can use the insight they have gained into both the brand and website to design a conversion strategy.

The CRO strategy is implemented over a period of months and revisited regularly to review its progress. We’ve helped many of our clients make real and sustainable increases in their conversion rate delivering consistent ROI.

  • Long-term, sustainable CRO techniques
  • Evidence and data based strategies
  • Measurable against commercial targets and goals
Strafe staff member reviewing a CRO audit
Gaining insight to user behaviour and navigation habits

Gaining insight to user behaviour and navigation habits

Data led insight is key to understanding current user trends and identifying potential user pain points. Alleviating these pain points can improve the overall user impression and reduce frustration, promoting conversion and sales. We employ a multitude of established tools to build a picture of user flow and habits.

HotJar allows our team to observe a visual map of user behaviour in realtime, from click points and scroll heatmaps through to conversion analysis and A/B testing.

VWO is our choice of tool for small detail amends which feedback into the larger strategy. It allows us to test multiple A/B amends across a platform instantly.

We use Optimizely extensively when improving the quality of feature rich products and web apps. It drives much of our key app updates across our JS platforms.

GA is the default go-to application to gain a website performance overview. In an instant, we can check the performance of marketing campaigns alongside our CRO strategies.

Building success by building partnerships

We build long-term partnerships with your brand allowing greater insight into them and their market. We focus on accelerating your campaign through usable and beautiful digital experiences.