Louise Black - E-commerce Web Project

Creating an all-new e-commerce platform for a leading independent fashion designer.


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Louise Black is an independent fashion label leading the way in contemporary yet wearable range of evening wear. Their new web channel needed to reflect the quality and design led approach which is evident throughout their products.


Fulfilling the ambition of a modern fashion brand

Given the voguish and conceptual nature of the product offering, Louise Black required a bold, brutalist inspired site which delivered visually and secured sales.

With contemporary design at its heart, our plan was to strike the fine balance between striking visual design to promote the brand, yet build a strong functional e-commerce web experience.


Timeless appeal realised online with a statement e-commerce experience.

A clear approach to high end fashion through creative web design

The project’s final result was nothing short of striking. The abstract, brutalist inspired design utilises strong type alongside a monochromatic palette as a nod to the structural nature of the products.

Underneath the strong visual web design is a robust e-commerce platform powered by WooCommerce which utilises large format product as well video.

  • Integrated product videos
  • Direct social platform integration

Carefully crafting key web elements

Inline product videos

Often it can be difficult to gauge an idea of a product, particularly in fashion, from a small selection of photos. As a solution, we integrated an easy, seamless video showcase.

AJAX smart search

An AJAX search was built into the site to allow the user to find what they are looking for, whether that be products or content pages.

Integrated social feeds

Social promotion is always key with a fashion brand due to its market penetration. We built a low API call social feed system so as not to affect site load should the social servers timeout.

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Marketing Manager Karolina Chmielarska

Karolina Chmielarska

Marketing Manager @ Tobacco Dock

"Strafe has been fantastic to work with. They have approached the website redesign project very thoroughly, taking time to understand our business, challenges and objectives. Each step of the project made me feel more comfortable and happy with my agency choice. No question was ever left unanswered, and the team made complex technical & design queries easy to understand."

Director Joel Kemp

Joel Kemp

Director @ Lockwood Publishing

"Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and pretty much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no nonsense."

Director Keiran Hart

Keiran Hart

Director @ Virtual Headquarters

"Strafe Creative continue to be a very important partner in our business. Not only did they build a website that converts at a rate way above industry averages, but they are always on hand to offer advice and ongoing support as our business continues to grow. I highly recommend the team at Strafe Creative."

Director Phil Richardson

Phil Richardson

Director @ Shortlist Marketing

"The team at Strafe were great, created a brand and website which really hit what we wanted and has received nothing but great reviews. Has it increased ROI? In the first few months since launch, visitors are up around 80% on average but engagements and high quality inbound leads from our target market are up about 600%."

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