The Saas Design agency, helping founders + start ups smash their targets
SaaS Design Agency


The SaaS Design agency

Whether it be a mini on-boarding project, full user flow plan, a retention project or a complete SaaS dashboard design, we love getting stuck into each project focussing primarily on what's best for the user. We work to prioritise an effortless, enjoyable user experience, which subsequently provides returns for our clients. As a SaaS design agency we keep users at the forefront of each project ensuring a intuitive product and real client results.

We love working with founders and tech startups

Each of out SaaS design projects cover a whole remit of markets and brands, from amazing on-boarding experiences through to realising multi platform SaaS products that are not only enjoyable to use, but memorable. This focus allows us safeguard against high churn rates and attain consistent yet increasing MRR.

Strafe Creative members in office
Mobile view

From MVP to Profit Machine

We know MVP versions of most SAAS Products focus on creating the functionality elements that their customers will love, the UX comes later on for most. We totally get it, why focus on the UX when we first need prove that the idea can be implemented into a functional product. This is where we come in, whether you’re simply ready to tackle UX phase of development or have been through funding, we have the understanding and expertise required to create great UX plans for SaaS products. We find having an outside perspective really allows us to work through your product in detail and create something that is as easy as possible to use.


From the start to the very end...

There are so many components which exist within a successful SaaS design project, that even the list we provide here doesn't cover the full scope of what needs to be considered. However, these are the areas we believe make these kinds of projects so fun to work on.

Lower CAC

Lowering the Customer Acquisition Costs for your SaaS design project allows you to scale up your company in a quick and effective way, by extending the scope of your budget to capture more users with the same resources.

Improved CR

Creating a simple user journey, right from the start, manipulating high converting sales pages to increase trials or sign ups will allow us to further increase the number of users accessing the main site and subsequent leads.

Higher retention

Establishing a straightforward and enjoyable user journey has become vital in ensuring a business's ability to maintain a high retention rate for SaaS products. A high retention rate also allows you to be more aggressive with your marketing as there is less worry about churn.

Pivot Point

With every SaaS product, there comes a pivot point where a user escalates from a "maybe" to a "hell yea!" It's our job as a SaaS design agency to hold the user's attention long enough for them to experience this and realise they should stay with your SaaS product.

Improved MRR

One area of SaaS design that we believe is often overlooked, is the ability to increase the average monthly fee per customer. If we can shift focus towards upgrading existing accounts, we won't have to rely on acquiring new customers to achieve a higher MRR.


All of these elements not only make it fun to work on SaaS design projects but also work together to create substantial growth for our clients, and to us; that's what it's all about it. The success of a project isn't measured by the number of design awards it wins, but by our customer's profit reviews.