Avakin Life - Web Design & Development Project

Innovative web platform serving over 45 million players.

45m

game downloads

7m+

monthly players

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Avakin Life is a global online lifestyle mobile game hosting over 45 million players across an enormous virtual world. They approached Strafe to reimagine their web platform to provide both a web community and supplementary support service for their expanding player base.

Deliverables

Delivering a robust, high-traffic capable platform with attitude

Working closely with the team at Lockwood Publishing, the creators of Avakin Life, we built an all-encompassing brief of the technical requirements for the site. Near the top of the list was the need to deliver a highly optimised, low footprint website due to the volume of traffic which visited the existing site.

A second key requirement was for the UI design to be very visual and image-led, directed from Avakin’s existing visual style and brand language. Implementing media-rich assets such as images and video often comes at the cost of performance, so it became our job to strike that fine balance.

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Reflecting the diversity and dynamism of a global community

The two major facets of this project - stunning visual design and high performance - are normally at odds with each other. However, we managed to design and build a website which delivered on both fronts.

Our final concept was simple; to paint a picture of what being part of the Avakin Life community is like. We created a lifestyle site which showcases the real human emotion and interaction that happens between virtual avatars. The site introduced a new scalable design system and visual language, something that would allow the site to expand over time.

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Capturing the culture of the Avakin world

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Interactive JS Elements

Interaction is at the heart of Avakin Life and only seem natural to include elements into the site which are navigatable through subtle, intuitive gestures.

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3D Model Pose and Rendering

Unlike most projects which are supported with on-location photography, we partnered with the team at Lockwood Publishing to utilise their custom in-house software to generate supporting imagery for the website.

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Responsive Modules

Being a mobile game, mobile traffic to the site is a huge driver and it was important to ensure that every module on the site was design and built mobile first.

"Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and pretty much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no nonsense."

Joel Kemp

Joel Kemp

Director - Lockwood Publishing

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Marketing Manager Karolina Chmielarska

Karolina Chmielarska

Marketing Manager @ Tobacco Dock

"Strafe has been fantastic to work with. They have approached the website redesign project very thoroughly, taking time to understand our business, challenges and objectives. Each step of the project made me feel more comfortable and happy with my agency choice. No question was ever left unanswered, and the team made complex technical & design queries easy to understand."

Director Joel Kemp

Joel Kemp

Director @ Lockwood Publishing

"Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and pretty much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no nonsense."

Director Keiran Hart

Keiran Hart

Director @ Virtual Headquarters

"Strafe Creative continue to be a very important partner in our business. Not only did they build a website that converts at a rate way above industry averages, but they are always on hand to offer advice and ongoing support as our business continues to grow. I highly recommend the team at Strafe Creative."

Director Phil Richardson

Phil Richardson

Director @ Shortlist Marketing

"The team at Strafe were great, created a brand and website which really hit what we wanted and has received nothing but great reviews. Has it increased ROI? In the first few months since launch, visitors are up around 80% on average but engagements and high quality inbound leads from our target market are up about 600%."

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