Conversion Rate Optimisation

Getting under the hood

Conversion Rate Optimisation

Often a vision for a site and focus on the aesthetics can overshadow its goal of conversion. Working hand in hand with UX, CRO aims to continually evolve a digital presence to improve its conversion rate, be it a brochure, website, e-commerce site or an app.

Maximising ROI and hitting commercially-focused goals

Our first port of call is always to focus on user behaviour and journey analysis. Evidence and data based behavioural research is the first key element in approaching a CRO project. A comprehensive understanding of how users navigate and interact with a site or platform is essential to design for optimal results.

Our team specialises in identifying user behaviour patterns and building profiles to influence UX design and to iteratively improve site functionality via A/B testing.

Celluclear conceptual work

Establish a data-led conversion strategy

Following an extensive planning and research stage our team can use the insight they have gained into both the brand and website to design a conversion strategy.

The CRO strategy is implemented over a period of months and revisited regularly to review its progress. We’ve helped many of our clients make real and sustainable increases in their conversion rate delivering consistent ROI.

  • Long-term, sustainable CRO techniques
  • Evidence and data based strategies
  • Measurable against commercial targets and goals
Gaining insight to user behaviour and navigation habits

Gaining insight to user behaviour and navigation habits

Data led insight is key to understanding current user trends and identifying potential user pain points. Alleviating these pain points can improve the overall user impression and reduce frustration, promoting conversion and sales. We employ a multitude of established tools to build a picture of user flow and habits.

HotJar allows our team to observe a visual map of user behaviour in realtime, from click points and scroll heatmaps through to conversion analysis and A/B testing.

VWO is our choice of tool for small detail amends which feedback into the larger strategy. It allows us to test multiple A/B amends across a platform instantly.

We use Optimizely extensively when improving the quality of feature rich products and web apps. It drives much of our key app updates across our JS platforms.

GA is the default go-to application to gain a website performance overview. In an instant, we can check the performance of marketing campaigns alongside our CRO strategies.

Building success by building partnerships

We build long-term partnerships with your brand allowing greater insight into them and their market. We focus on accelerating your campaign through usable and beautiful digital experiences.

We'd love to hear about your project!

Get in touch with us and see how we can help you.

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Web ProjectUX / UI DesignBrandingPrint Project
Marketing Manager Karolina Chmielarska

Karolina Chmielarska

Marketing Manager @ Tobacco Dock

"Strafe has been fantastic to work with. They have approached the website redesign project very thoroughly, taking time to understand our business, challenges and objectives. Each step of the project made me feel more comfortable and happy with my agency choice. No question was ever left unanswered, and the team made complex technical & design queries easy to understand."

Director Joel Kemp

Joel Kemp

Director @ Lockwood Publishing

"Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and pretty much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no nonsense."

Director Keiran Hart

Keiran Hart

Director @ Virtual Headquarters

"Strafe Creative continue to be a very important partner in our business. Not only did they build a website that converts at a rate way above industry averages, but they are always on hand to offer advice and ongoing support as our business continues to grow. I highly recommend the team at Strafe Creative."

Director Phil Richardson

Phil Richardson

Director @ Shortlist Marketing

"The team at Strafe were great, created a brand and website which really hit what we wanted and has received nothing but great reviews. Has it increased ROI? In the first few months since launch, visitors are up around 80% on average but engagements and high quality inbound leads from our target market are up about 600%."

Proud award winners

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