With more than 90% of its traffic coming from social media, Void Homme was looking for a bespoke page for their hero product, a beard filler pencil. The goal for the Strafe Creative team was to design and build a best in class single-product page that would build credibility, answer objections and improve the conversion rate. The design and experience had to fit in with the rest of the website and give a potential customer enough information to really engage and purchase.
A bespoke product page
The main goal of the product page was to answer any possible objections a potential customer might have. Whilst the product was already selling well, Void Homme was losing people along the way as users browsing weren’t sure how the product worked or if it was suitable for them. Skin colour, beard length and time to use were key objections we sourced from customers and online research.
Researching user objections for this project was fascinating. We really got inside the minds of the target audience for Void Homme to understand exactly what they would think as they were browsing the site. This meant we could address objections and help to remove concerns for the users, thus drastically improving the conversation rate.
Managing Director, Strafe Creative
A design that addresses every concern
It was essential that every possible query was answered on this bespoke page. Single-product pages convert well when a customer is engaged, their questions answered and they see relevant sources of credibility to back up the product. We included the following on the page:
- How tos
Some of the key details
Visual Led Design
Sliders, videos and imagery enabled a user to understand the benefits of the product in a variety of visual ways.
Key objections answered
Key questions such as ‘will it work with my beard length?’ were important to address as, without this specific information, users were much more likely to bounce as they immediately assume the product isn’t for them.
Mobile 1st Design
With over 90% of traffic coming from mobile, ensuring a slick mobile buying experience was paramount and was a huge focus in this project.