Vita Mojo needed a brand and website they could be truly proud of, after huge growth and attracting some of the largest names in the hospitality industry, they knew they needed to revaluate their public appearance. Vita Mojo is a tech company at heart, meaning data is key to everything they do. To support this, they chose Strafe Creative as their official design partner due to our conversion lead design approach.
The key considerations
Creating something to attract national chains
With Nando's and Yo Sushi already on board when we started working with them, Vita Mojo was keen on attracting more national chains to continue their incredible growth.
Crafting a brand to be proud of
The brand is made up of petals to represent life (vita). These feature in the main logo icon, in the typography and are used as large background petals to brand items without the name needing to be included.
A sales focused site
Often it can be difficult to gauge how a software might work for you, especially with many hospitality companies having yet to fully embrace tech. So it was paramount we created a digestible site which really sold the user on the amazing benefits Vita Mojo provide.
Powering the digital transformation behind the best food and drink brands.
Careful UX planning and meticulous planing of content
With multiple persona types visiting the website, one of the biggest challenges when approaching web project was marrying the various offerings for each type of persona in a way with felt natural to the user. Working closely with the client, the UX team went through numerous revisions at "Wireframe" stage to ensure the site was as simple to navigate as possible.
Striving to create an exciting and market leading appearance for an ambitious hospitality tech brand.
Vita's leadership team wanted to create a fun and approachable brand which also got across the meaning of their name, with Vita meaning Life, and Mojo meaning Magic. The flower was chosen to represent Life overall and the nuances used throughout the titles sprinkle the design with the "Magic".
Vita Mojo's offering is bespoke and tailored around really understanding their clients, so it was imperative we create a brand that gave that approachable feel. Our plan was to strike the fine balance between a striking visual design to promote the brand, yet build a strong functional brand and web experience as well.
A massive thanks for all of your teams hard work on this. The brand and website look amazing, we're excited to share it with the world!