Open Kitchens works with restaurants that have closed because of COVID-19 to get them back open and cooking meals for the vulnerable. Even though the restaurants can't serve customers in-house, their valuable resource is used to feed the community in times of need.
Creating a platform to feed those in need
After a detailed, exhaustive exploration phase and regular meetings with key decision-makers, it was highlighted that the existing site lacked a clear user direction, causing confusing navigation loops.
Headed up by the UX team, a lot of groundwork was put in to ensure the new site’s navigation and flow was natural and intuitive to use, promoting customer wet-tests and special offers.
Open Kitchens couldn't function without the hard work of the Strafe team, they've helped us create something which is truly making a difference.
Building a platform for good
Strafe Creative produced a website to introduce people to the charity and to give them the facility to donate money to their chosen restaurant. These donations would then go towards creating meals and the necessary logistics to deliver them to those in need. We partnered with multiple charities across the UK to be able to dispatch these free meals.
- Directly linked with Justgiving.com
- Interactive maps to easily find a restaurant
- Clean on-boarding system
Some of the key details
The design of a simple UX process so users can easily navigate the map to find the correct restaurant.
Design of a food ordering app
Strafe were also tasked with the design of the food ordering app, to ensure users coudl easily and safely select the food they needed.
Strafe are proud to have helped with Non for Profit raise an amazing amount and deliver over 255,000 meals.