De Montfort University - Web Design & Development Project

Building a platform to empower the next generation of business.


Signed up within 2 months of launch


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Impacting Business by Design is a pioneering programme that primarily provides design and technical support to SME businesses with forward-thinking growth ideas.


Supporting the next generation of business growth and product ideas.

Impacting Business by Design (IBbD) was formed as a programme to identify, screen and validate businesses with potential for significant growth. They then are able to work in partnership directly with that business and its ideas, providing grant funding, appraisals, idea development and manufacturing advice.

The challenge was to create a site specifically to attract the correct level of candidate who would be both eligible for grant funding and have high growth potential.


Showcasing design through design

Over the course of the project, we worked in direct partnership with the team at IBbD to build a site which would not only validate businesses for eligibility but would handle the application procedure. We designed and built a tailor-made tool to handle a two-stage application process and PIN verification system.

The web UI reflected the client’s existing brand with the layout specifically structured to showcase their key value proposition. The various interactive elements we created during the project were kept inline to build a consistent brand experience across the website.

Motion driven interaction

Whilst showcasing the business offering we wanted to simultaneously create a beautiful, motion driven experience which evoked joy. Small detail animations were added throughout the site across buttons, loader and state change interactions.

Vector animation

Pushing the design system a little further, we designed and deployed various playful animations, generating brand intrigue whilst aligning with the new visual language.

A fantastic team. A brilliant design. Clear communication throughout. Impacting Business by Design could not recommend Strafe enough. The team have been fantastic to design and build a technical website, with enough functionality for our programme. Thank you!

Emily Hancock


We'd love to hear about your project!

Get in touch with us and see how we can help you.

Please select applicable project types:

Web ProjectUX / UI DesignBrandingPrint Project
Marketing Manager Karolina Chmielarska

Karolina Chmielarska

Marketing Manager @ Tobacco Dock

"Strafe has been fantastic to work with. They have approached the website redesign project very thoroughly, taking time to understand our business, challenges and objectives. Each step of the project made me feel more comfortable and happy with my agency choice. No question was ever left unanswered, and the team made complex technical & design queries easy to understand."

Director Joel Kemp

Joel Kemp

Director @ Lockwood Publishing

"Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and pretty much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no nonsense."

Director Keiran Hart

Keiran Hart

Director @ Virtual Headquarters

"Strafe Creative continue to be a very important partner in our business. Not only did they build a website that converts at a rate way above industry averages, but they are always on hand to offer advice and ongoing support as our business continues to grow. I highly recommend the team at Strafe Creative."

Director Phil Richardson

Phil Richardson

Director @ Shortlist Marketing

"The team at Strafe were great, created a brand and website which really hit what we wanted and has received nothing but great reviews. Has it increased ROI? In the first few months since launch, visitors are up around 80% on average but engagements and high quality inbound leads from our target market are up about 600%."

Proud award winners

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