Clubs Complete - A user-friendly bespoke build
Combining multiple user experiences into one high-converting platform and website
Clubs Complete offers nationwide extra-curricular activities for kids through school clubs, parties and adventures abroad. The team worked closely with Strafe Creative to redesign the sales website and build out a detailed platform that offered a unique and personalised experience for every stakeholder.
A tailored user experience
As a children-focused franchise, Clubs Complete work with multiple stakeholders. From the teachers and staff running after school clubs to the parents who are booking parties and camps, each user has a different need on the site. We were tasked with building a sales website that converted and in the back-end, an end-to-end experience that met the needs and wants of teachers, schools, admins and parents each time they logged in.
A fun and functional online experience
We brought the platform to life by adding fun and functionality. Visually we added illustrations to the photography, giving the design an appropriate sense of playfulness. We improved the booking system for parents, enabling them to easily log in and book multiple sessions at a time - something that wasn’t previously. We’ve even ensured separated or divorced parents can access information about their kids, with a shared log-in.
- Personalised user experience for each persona
- Easy to navigate and update details
- Playful design to suit the brand
- High conversions on the sales pages
In the initial sign up stages, users are asked to verify their email address to increase security.
During sign up, parents are asked detailed questions about their kids.
Search for clubs and activities nearby.
Book and pay for multiple sessions or dates in one go.
A variety of forms offer the choice to enquire about parties, activities and after school clubs.
Stand out features
Bespoke forms
Conversion rates have been drastically improved thanks to our bespoke forms, enabling Clubs Complete to collect the right information and secure bookings easily.
Mobile-first design
Busy parents and teachers need access to sites like Clubs Complete whilst they’re on the go. We built the new site with this mind ensuring every element was easy to use via mobile.
Online franchise applications
For new franchisees, the whole process to apply is now hosted online helping to reduce admin time and grow the business much more efficiently.