Celluclear, a revolutionary non-surgical cellulite removal procedure landed in the UK in 2019 to critical acclaim. The vision was to develop a brand and web presence to reflect the pace of their market growth.
Getting under the skin of a brand
Having only entered the UK market in 2019, Celluclear had already caused a stir within the health & beauty market in a matter of months. Its revolutionary treatments had their plaudits but their brand was waning in comparison.
We were tasked with creating and launching a brand and web presence which would showcase the results and success stories of customers.
“The team at Strafe have been absolutely brilliant, hugely over delivered on my expectations and came up with something which really positions us as a step above our competitors. From the branding through to the new website, we’ve seen a big increase in sales from working with them.”
Elevating a premium health and beauty brand and generating intrigue.
Shaping an attractive yet interactive web platform
We’d set ourselves a challenge with the project to deliver health and beauty focussed web design whilst promoting not only the treatment’s success stories but the science behind them. Heavy attention was paid to the technology and the benefits of its safety, all housed under a calm, relaxing visual style.
- Brand strengthening animations
- Interactive before/after elements
- Interactive clinic finder
The mobile experience was not left behind
Due to the level of interaction planned for the site, we wanted to ensure that the mobile version was just as feature-rich. All elements, interactions and animations were designed and built mobile first giving the user a dynamic and immersive experience.
Building from the ground up on a host of different tech
Real time review aggregator
To be entirely transparent with users, a real time review aggregator was built to showcase the real reviews on third-party services.
Custom ‘Living’ UI components
Sticking to our goal of a totally immersive brand experience, a series of custom Living UI components were designed and built to add the touch of elegance to the website.
From the project’s inception, the website was designed entirely mobile first, meaning that all interactions and animations had to be mobile friendly and performant.
Google powered clinic finder
Driving conversions across the site was a key part of achieving the commercial goals set by the client in the briefing. It was decided that an interactive clinic finder was to be built combining a series of four Google powered APIs, Maps API, Places API, Distance Matrix and Geolocation.
Integrated print campaign
A suite of literature including brochures, business cards and appointment cards were designed and printed to align with the brand.