Celluclear - Brand Development & Web Project

Launching a revolutionary new product, taking the market by storm in the UK.


Traffic increase


CR increase

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Celluclear Project Study

Celluclear, a revolutionary non-surgical cellulite removal procedure landed in the UK in 2019 to critical acclaim. The vision was to develop a brand and web presence to reflect the pace of their market growth.


Getting under the skin of a brand

Having only entered the UK market in 2019, Celluclear had already caused a stir within the health & beauty market in a matter of months. Its revolutionary treatments had their plaudits but their brand was waning in comparison.

We were tasked with creating and launching a brand and web presence which would showcase the results and success stories of customers.

“The team at Strafe have been absolutely brilliant, hugely over delivered on my expectations and came up with something which really positions us as a step above our competitors. From the branding through to the new website, we’ve seen a big increase in sales from working with them.”

Alexander Ogden

Managing Director


Elevating a premium health and beauty brand and generating intrigue.

Shaping an attractive yet interactive web platform

We’d set ourselves a challenge with the project to deliver health and beauty focussed web design whilst promoting not only the treatment’s success stories but the science behind them. Heavy attention was paid to the technology and the benefits of its safety, all housed under a calm, relaxing visual style.

  • Brand strengthening animations
  • Interactive before/after elements
  • Interactive clinic finder

The mobile experience was not left behind

Due to the level of interaction planned for the site, we wanted to ensure that the mobile version was just as feature-rich. All elements, interactions and animations were designed and built mobile first giving the user a dynamic and immersive experience.

Building from the ground up on a host of different tech

Real time review aggregator

To be entirely transparent with users, a real time review aggregator was built to showcase the real reviews on third-party services.

Custom ‘Living’ UI components

Sticking to our goal of a totally immersive brand experience, a series of custom Living UI components were designed and built to add the touch of elegance to the website.

UI components

From the project’s inception, the website was designed entirely mobile first, meaning that all interactions and animations had to be mobile friendly and performant.

Google powered clinic finder

Driving conversions across the site was a key part of achieving the commercial goals set by the client in the briefing. It was decided that an interactive clinic finder was to be built combining a series of four Google powered APIs, Maps API, Places API, Distance Matrix and Geolocation.

Integrated print campaign

A suite of literature including brochures, business cards and appointment cards were designed and printed to align with the brand.

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Marketing Manager Karolina Chmielarska

Karolina Chmielarska

Marketing Manager @ Tobacco Dock

"Strafe has been fantastic to work with. They have approached the website redesign project very thoroughly, taking time to understand our business, challenges and objectives. Each step of the project made me feel more comfortable and happy with my agency choice. No question was ever left unanswered, and the team made complex technical & design queries easy to understand."

Director Joel Kemp

Joel Kemp

Director @ Lockwood Publishing

"Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and pretty much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no nonsense."

Director Keiran Hart

Keiran Hart

Director @ Virtual Headquarters

"Strafe Creative continue to be a very important partner in our business. Not only did they build a website that converts at a rate way above industry averages, but they are always on hand to offer advice and ongoing support as our business continues to grow. I highly recommend the team at Strafe Creative."

Director Phil Richardson

Phil Richardson

Director @ Shortlist Marketing

"The team at Strafe were great, created a brand and website which really hit what we wanted and has received nothing but great reviews. Has it increased ROI? In the first few months since launch, visitors are up around 80% on average but engagements and high quality inbound leads from our target market are up about 600%."

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