STILL SMALL VOICE (SSV) is a fashion company specialising in digitally printed silk dresses. They are a fresh, new fashion label who has introduced an experimental, illustration based concept to all their garments, all of which are made solely in the UK. SSV concentrate on bespoke, limited edition collections, offering the retailer exclusivity to their chosen designs and flexibility with order quantities to cater to their individual needs.

Brief

The directors of this new company have working in the fashion industry for many years and have a thorough understanding of what it takes to succeed in this highly competitive market. Knowing this the brief was highly detailed and set clear goals for us chaps at Strafe Creative. The brand was to have a strong personality which linked directly with the style of clothing they produced. Colours for the brand were to be taken directly from their recent line of clothes and we were given to task of mixing these ingredients together to make a fantastic fashion brand.

Solution

So, how do you display the creativity and passion of a new fashion line who all have years of experience? Well we decided to keep it all about the clothing; taking colours and style hints from their recently designed line we transformed their fashion concepts into a stylish simple brand which really would let the clothes do the talking. The brand has a playful accent to it which we felt was an important part to the company. A highly enjoyable project to work on and we even got some new clothes out of it, always a winner. After launching their new brand the designers at SSV almost instantaneously won pitches to stock their garment in top boutique fashion stores in London.