REAM International is a London based real estate company led by highly experienced industry professionals supported by a multi-national network of associates. REAM’s involvement in the designer outlet retailing sector began in the early 1990′s, since then they have continued to influence the development and direction of the industry throughout Europe. As development consultants, REAM has launched the concept in many new markets and delivered successful projects in many European countries.

Brief

Since its inception, REAM (Real Estate and Asset Management) has grown significantly, operating in several countries throughout Europe and the world. In support of the business growth it was decided to redevelop an aging brand image to target specific clients within the industry. A complete rebrand of the business identity and print material was required aswell as a newly launched website which reflected their values. The brief stated that the identity was kept to their original ideas as to satisfy their loyal older generation of customers, but also appeal and attract newer, targeted client base.

Solution

Following research into the brand with the directors, Strafe Creative identified the business’s key values and developed a brand which exuded professionalism and quality, the values which originally attracted their existing clients some 20 years ago. The brand was imaged onto all business stationary and presentation material which they would use all over Europe. A website was built including a client login area which has helped the company expand their portfolio as it a new way for them to interact with their clientele.