Strafe Creative -
RealRyder

Delivering a cutting edge website for a game-changing product. RealRyder indoor cycling bike is like no other exercise bike on the planet, the bike’s articulating frame allows for a more immersive riding experience.

  • Client: RealRyder Exercise Equipment
  • Discipline: Website Design & Build
Brief

RealRyder indoor cycling bike is like no other exercise bike on the planet, the bike’s articulating frame allows for a more immersive riding experience. RealRyder have recently hit UK shores and with it, needs a bespoke website showcasing the product, its keys features and specs.

Solution

The completed site remained loyal to the existing brand, ensuring it remained identifiable within the product family whilst the website’s UX and design was completely bespoke. The final concept and launched website delivers a clean digital experience, showcasing the product’s features, highlights news items, details product information and specification all built on a CMS to allow the client to build the site as the progress.

Improved product reach through features in Vogue, NY Post and The Independent.
Responsive site increased conversion for mobile users.