Now for growing your business lets use one example: starbucks! Of all the start up brands, Starbucks still represents the gold standard. Starbucks made the mundane act of buying a cup of coffee into an experience. It did so by creating a memorable brand: a unique name and a memorable logo that made coffee not just coffee, but a welcoming, comfortable place to go and be seen. Here at Strafe Creative we like to think about starbucks as much as possible, not just because we drink coffee constantly but also when coming up with new brands for our clients. It’s nice to think that our work we’re crafting helps build new business from the ground up and gives them the upper hand in their industry.
Fancy another tip for growing your business? Get a website! Bill Gates said “by the end of 2002, there will be only two kinds of businesses: those with an internet presence, and those with no business at all,” now perhaps this is overstating the case, but an effective web site is becoming an integral part of business today. Call us chaps at Strafe Creative today to see how we can help.