What to expect:
You can set up camp either the night before or the morning of the race to start soaking up the atmosphere. Once you’re geared up, your first runner will assemble at the start line at 12pm and when the claxon goes, together you won’t finish for 24 hours.

The rules:
One team member must be on the course at all times during the 24hrs. Runners must complete one full 10km lap before changing over with a team mate but may run 2, 3 or more laps at a time before changeover. The team with the most laps completed when the clock stops after 24hrs will win.

We’ll keep you posted on how the training is going, but for a new year resolution, this should be a good one!

Once we have the just giving page started we’ll keep you all informed more. Wish us luck!

We were tasked to collect old unwanted toys from families, give them a spruce up and repackage them all as Christmas presents, then with the help of the Rotary guys and the Salvation army a sleigh had been rented and Santa would be delivering these gifts to under-privileged families across Nottinghamshire.

It has been an honour to be involved with such a great cause and below is a select of the gifts the chaps at Strafe Creative managed to collect for the charity. Look out for information in the New Year regarding how success this was!

Brief

Since its inception, REAM (Real Estate and Asset Management) has grown significantly, operating in several countries throughout Europe and the world. In support of the business growth it was decided to redevelop an aging brand image to target specific clients within the industry. A complete rebrand of the business identity and print material was required aswell as a newly launched website which reflected their values. The brief stated that the identity was kept to their original ideas as to satisfy their loyal older generation of customers, but also appeal and attract newer, targeted client base.

Solution

Following research into the brand with the directors, Strafe Creative identified the business’s key values and developed a brand which exuded professionalism and quality, the values which originally attracted their existing clients some 20 years ago. The brand was imaged onto all business stationary and presentation material which they would use all over Europe. A website was built including a client login area which has helped the company expand their portfolio as it a new way for them to interact with their clientele.

Brief

To design a brand image specifically tailored to the possibility of being made into a large stencil so it can be easily used in all the companies’ guerrilla advertising. But to still have the effect of being a modern and stylish design which would look great across a multiple of media ensuring an obvious link with the environment was also essential for the branding.

Solution

The brand for CleanStreet advertising was given a sleek, modern style using a bold, specially designed font (just for them!) and a prominent yet clearly environmental colour pallet. This created a bold, unique brand style which is exactly what their company is all about. It helps them stand out from any other marketing company and really encapsulates the company beliefs. (As we like their work so much we even recommend them to our clients)

Brief

The directors of this new company have working in the fashion industry for many years and have a thorough understanding of what it takes to succeed in this highly competitive market. Knowing this the brief was highly detailed and set clear goals for us chaps at Strafe Creative. The brand was to have a strong personality which linked directly with the style of clothing they produced. Colours for the brand were to be taken directly from their recent line of clothes and we were given to task of mixing these ingredients together to make a fantastic fashion brand.

Solution

So, how do you display the creativity and passion of a new fashion line who all have years of experience? Well we decided to keep it all about the clothing; taking colours and style hints from their recently designed line we transformed their fashion concepts into a stylish simple brand which really would let the clothes do the talking. The brand has a playful accent to it which we felt was an important part to the company. A highly enjoyable project to work on and we even got some new clothes out of it, always a winner. After launching their new brand the designers at SSV almost instantaneously won pitches to stock their garment in top boutique fashion stores in London.

Brief

With another open day upon them and the ever expanding university building portfolio, the heads of university realised all new sign-age was going to be needed for all their students and possible prospects to find their way around the expansive campus. With tender application in hand Strafe Creative immediately entered the university showing our array of sign-age completed over the years, we were awarded with the tender and quickly got down to the work.

Solution

Working closely with the marketing department of Lincoln university, Strafe Creative created all new sign-age which was used across all the Lincoln sites. This ranged from pavement direction signs to banners used for specific days and to welcome the prospective students.

Amongst many of his new ventures is writing a weekly column in the Nottingham Post called “Mark Shaw’s Creative Nottingham“. It focuses on all of the great work going on in the creative industries within Nottingham. It just so happens that this week he thinks us lovely chaps here at Strafe Creative are accomplishing some great work and has kindly written an article about us. Not that you’ll be able to read it but here’s a quick snapshot of the paper for you all to see.