Brief given to us

The Carlton Academy wanted a new brand which would attract new children and their parents to the academy and move away from the old image of a sports college. The new brand was to have a clear tie with the Redhill Trust and feature a stag which was chosen as the academies all important mascot. Did we also mention this all have to be completed in the students summer holidays and be open for the 1^st of September? No easy task.

Solution

Strafe Creative’s solution was to design a modern, clean and complimentary brand identity for both the new academy and the Redhill Trust to enable easy association between the two. The brand was then rolled out across (big breath need for this looong list!) School planners, staff diaries, folders, prospectus for both sixth form college and main school, “well done” cards, business stationary, school uniforms, posters, banners, postcards, pop up banners and even the website.

The Carlton Academy branding was a fantastic project which Strafe Creative have been very lucky to be involved with, we hope the new academy achieves all its sets out to and in the future we hope to have the option to once again work with such an exciting and driven group with such a clear focus on what they wanted right from the offset.

Brief given to us

After newly becoming an academy, Fernwood needed all new signage and prospectus’s to attract new students for the upcoming year. It was decided that early years prospectus would be moved away form and all new modern ones would be crafted over the summer holiday whilst the students were away (lucky guys!) Queue the tender process and our eventual winning of said tender.

Solution

Having extended the Fernwood brand with added colours and signature styles we added this to all the media we originally tendered for. This included; signage, posters, business stationary, prospectuses, folders, newsletters and even the website.

This Year Strafe Creative are taking part in the Adidas 24 Hour Thunder Run for the charity “Wish Upon A Star” which we are now proudly corporate sponsors of.

The Charity

“When You Wish Upon a Star” are a charity whose primary aim is to grant the Wishes of children between the ages of 2 – 16 years old suffering from life threatening illnesses. All children have Wishes but for these children and their families that Wish is so much more precious and for the duration of their Wish, these children are able to forget about hospital routines, doctors, gruelling treatments and have the chance to smile, laugh and enjoy life like any other child. Wishes are varied and far reaching. Whatever the Wish, wherever possible, When You Wish Upon a Star will aim to make that Wish come true.

The particular “Wish” that us here at Strafe Creative are getting involved in is to raise money for the Lapland experience! This is when each December up to 4 planes take up to 400 very sick children to Lapland to meet the real Father Christmas.

The Lapland experience (What we’re raising money for)

Their journey begins at 4am when they arrive at the airport to board the plane full of excitement.

On arrive at Lapland they experience the wonders of the magical forest and enjoy husky rides, reindeer trails, hot chocolate with toasted marsh mellows plus plenty of time to go sledging and snowballing plus lots more.

They are then taken to a hotel and are treated to dinner and entertainment by the Elf band. Once dinner is over Rudolf brings along Santa on his sleigh to meet all the children.

Still full of excitement and energy the families cross the Artic Circle to make a special visit to Santa’s Village. They meet the Elves in the post office sorting letters from children all over the world, have a go on the ice slide and it has been known that they witness the amazing sights of the Northern Lights.

Per child this fantastic experience costs £800 so we’re aiming to send 2 children to Lapland this Christmas, because of this we’re aiming for £1,600.

How we’re going to raise the money

Right we should probably also explain how we plan to raise this money! Strafe Creative are completing the The Adidas Thunder Run!

It’s a 24 hour off road relay race against the clock. We’ll be running in a small team of 4 and it’s designed to test our tactics, endurance, speed and team work. From what we’ve heard it’s going to very tiring but very rewarding as well!

To make this 24 hour endurance race even harder one team member must be on the course at all times during the 24hrs. Runners must complete one full 10km lap before changing over with a team mate but may run 2, 3 or more laps at a time before changeover. The team with the most laps completed when the clock stops after 24hrs will win!

That’s pretty much all the info, but if you want to donate please visit our charity page here

What SIFE do

SIFE is an international non-profit organization that works with leaders in business (that’s us!) and higher education (In our case Nottingham Trent University) to assemble university students to make a difference in their local communities while developing the key skills to become socially responsible business leaders. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. An annual series of regional and national competitions provides a forum for teams to present the results of their projects, and to be evaluated by business leaders serving as judges.

Why we got involved with SIFE at Nottingham Trent University

After hearing about how SIFE works in the local community, Strafe Create knew this was something they wanted to be involved with. After become involved we were asked to come on board as business mentors for the students of Nottingham Trent University as well as sponsor the team in the regional and national finals which they attended.

How we helped them

Working hard with the SIFE members we helped devise plans for the coming year, as well as guide the students with their projects throughout the year, dipping into our pool of contacts when needed. Later in the year SIFE entered the regional finals, which allowed us here at Strafe Creative to flex our creative talents. We helped build a brand identify for the team and designed all the presentation material to match, which included the brochures and presentations themselves (the team was great and even coloured coded the ties accordingly). Our directors even went with them to London to supervise their finals appearance.

Nottingham Trent had their best year to date with the business projects and have asked us to stay on board for the upcoming year to mentor them and help with marketing material. A great project to be involved with and the guys here at Strafe Creative look forward to continuing the hard work for our local community in the future.

As a finalist we were even given our own table with our brand featured throughout the day. (We even featured in the Sunday Telegraph!) A great event to be involved in and although we didn’t win, it was an excellent event and we met some great people.

What to expect:
You can set up camp either the night before or the morning of the race to start soaking up the atmosphere. Once you’re geared up, your first runner will assemble at the start line at 12pm and when the claxon goes, together you won’t finish for 24 hours.

The rules:
One team member must be on the course at all times during the 24hrs. Runners must complete one full 10km lap before changing over with a team mate but may run 2, 3 or more laps at a time before changeover. The team with the most laps completed when the clock stops after 24hrs will win.

We’ll keep you posted on how the training is going, but for a new year resolution, this should be a good one!

Once we have the just giving page started we’ll keep you all informed more. Wish us luck!

We were tasked to collect old unwanted toys from families, give them a spruce up and repackage them all as Christmas presents, then with the help of the Rotary guys and the Salvation army a sleigh had been rented and Santa would be delivering these gifts to under-privileged families across Nottinghamshire.

It has been an honour to be involved with such a great cause and below is a select of the gifts the chaps at Strafe Creative managed to collect for the charity. Look out for information in the New Year regarding how success this was!

Brief

Since its inception, REAM (Real Estate and Asset Management) has grown significantly, operating in several countries throughout Europe and the world. In support of the business growth it was decided to redevelop an aging brand image to target specific clients within the industry. A complete rebrand of the business identity and print material was required aswell as a newly launched website which reflected their values. The brief stated that the identity was kept to their original ideas as to satisfy their loyal older generation of customers, but also appeal and attract newer, targeted client base.

Solution

Following research into the brand with the directors, Strafe Creative identified the business’s key values and developed a brand which exuded professionalism and quality, the values which originally attracted their existing clients some 20 years ago. The brand was imaged onto all business stationary and presentation material which they would use all over Europe. A website was built including a client login area which has helped the company expand their portfolio as it a new way for them to interact with their clientele.

Brief

To design a brand image specifically tailored to the possibility of being made into a large stencil so it can be easily used in all the companies’ guerrilla advertising. But to still have the effect of being a modern and stylish design which would look great across a multiple of media ensuring an obvious link with the environment was also essential for the branding.

Solution

The brand for CleanStreet advertising was given a sleek, modern style using a bold, specially designed font (just for them!) and a prominent yet clearly environmental colour pallet. This created a bold, unique brand style which is exactly what their company is all about. It helps them stand out from any other marketing company and really encapsulates the company beliefs. (As we like their work so much we even recommend them to our clients)