Are you looking for a sure-fire way to increase sales results, improve productivity and convert more sales this year through your web based e-commerce business? Congrats you just found a rather tasty nugget of information!
1. Focus on the placement and style of the search box
The placement of the search box should be given importance as most people will use this to find the product they want as quickly as possible.
2. Focus on Keywords that describe the products
The internal site search should return results for keyword phrases that describe your specific products. For example, if your site ranks for “golf accessories”, the internal site search should also be able to return results for ‘golf accessories’, otherwise it creates a negative impact in the form of confusion on the customer.
3. Emphasis Search by Category Refinement:
For an e-commerce website that has hundreds of products, adding a ‘Search by category’ refinement helps the customers to locate the data in a quicker amount of time. This is because the search is being made only within a particular category and not on the entire product database.
4. Filter by Department, Size, Colour
To get more effective results, you can allow the visitors to filter the result by some common criteria like age, colour, product, department and size and also on the number of products they want to view per page. Remember the quicker they find the item, the more likely they are to buy the product.
Good luck guys and girls, if you need some further help, why not give us a ring on 0844 243 5205.